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« Persuasion - The Three Layered Witness | Main | The Vocabulary of Persuasion »
Thursday
Dec272012

Persuasion - The Property of Transference

Don't you hate it when someone throws a conclusion at you but fails to also hand over the basis that supports it? A conclusion without a basis is like a man without legs. When you see it,  shout, "Where is its legs! Where is it legs!" A conclusion without a basis cannot stand up on its own.  A conclusion without a basis is fragile. It falls to the ground and smashes itself into smithereens. A conclusion takes on the strength or weakness of its basis. If the basis is weak or nonexistent, the conclusion is weak or non-existence. If the basis is strong, the conclusion is strong.  This is the property of transference. The strength or weakness of a conclusion is transferred from the strength of weakness of its basis.

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